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New era for fruit juice as construction of juice factory starts in Malaba

A new era for fruit juices dawned on Monday  with the construction of
Sh3.3 billion  Everest  Juice factory formally launched by Busia
Governor Sospeter Ojaamong  at Ikapolok area in Malaba Central.
Everest  Fresh  Limited Director, Benson Bonuke  said  the facility
will upon completion house  over 1,500 staff  and will have the
capacity of processing all fruits from passion, pineapple, guavas,
tomatoes, lemon, oranges, papaya, water melon, mangoes, grapes and
apples.
In his groundbreaking speech,  Bonuke said the company will have  in
place  a digital  weighing  machine  with each  farmer  given a
special  code.
” Once you weigh  at the collection centre the data is reflected  in
our financial system generation  of payment  that reflects  in the
farmers account  within 24 hours.
The  company  will also recycle  all waste  that will be generated  as
peels  from the fruit  into electricity  generation  that will light
up  our neighbourhood and for our consumption  in few years of our
operations ,” he said.
Bonuke said  the company will offer  farmers  with well trained field
extension  officers , agribusiness managers who will offer  sound
agriculture  practice  towards high yield and high yielding seeds  at
fair price to ensure farmers get the value of their efforts.
Busia Governor Sospeter Ojaamong  Everest  Fresh Juice is the fifth
factory to be constructed in Busia county in two years since he took
over the mantle of leadership. Others are two sugar factories, liquid
organic fertilizer and Cassava factories.
Ojaamong said  learning institutions located near  the Juice firm will
benefit from Corporate Social Responsibility  while residents  will
benefit from many economies of scale.
He said the County Government  availed  six-acre land to the firm for
the construction of the factory and  assured potential investors that
Busia had conducive investment climate.
Ojaamong was flanked by eight of his 10 county executive committee
members. They included  Gregory Odeke (Roads), Bernadette Muyomi
(Public Service),  Grace Muchuma (Culture),  Bernard Yaite ( Water),
Martin Kafwa (Lands), Lenard Obimbira (Finance), Hillary Makhulu
(Trade) and Moses Osia (Agriculture).
Agriculture Executive  Moses Osia  said poverty levels in Busia had
hit 67 per cent and told farmers  to double their efforts  in
production of fruits  to benefit  from gains related to  the factory
which is next to their doorsteps. Osia said the county had bought 14
tractors which farmers can hire at only Sh2000 per acre.
The first phase will last six months with the second phase to last
eight months from March 2016.

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